Camille Mensah
Digital Marketing Project Manager
camille.mensah@email.com · +44 7700 900123 · London · linkedin.com/in/camillemensah
Profile
Six years leading product launches and multichannel campaigns, from brief to measurement. I align creative, data and sales teams on measurable goals. At home in French and West African markets.
Experience
Digital Marketing Project Manager
Lumen Group
London · 03/2022 - Present
- • Led the launch of 3 online offers, reaching 12,000 sign-ups in the first quarter
- • Cut acquisition cost by 28% by restructuring the media budget
- • Managed a team of 4 and 2 partner agencies
- • Set up a shared marketing and sales dashboard, reviewed weekly by leadership
Marketing Officer
Atelier Sahel
Dakar · 09/2019 - 02/2022
- • Built the editorial calendar for 5 brands across 3 markets
- • Raised newsletter open rates from 18% to 31%
- • Launched the flagship brand’s online shop: 9% of revenue in its first year
- • Trained 3 sales reps on HubSpot and campaign tracking
Marketing Assistant (work-study)
Maison Ardent
Paris · 09/2017 - 06/2019
- • Organised 6 trade fairs and followed up 400 qualified leads
- • Wrote the product pages of the online catalogue (120 items)
Education
MSc Marketing and Digital Strategy
IAE Lyon · 2019 · Merit
BSc Economics and Management
Cheikh Anta Diop University · 2017 · With honours
Skills
Technical : Project management · SEO / SEA · Data analysis · Marketing automation
Software : HubSpot · Google Analytics 4 · Figma
Strengths : Leadership · Attention to detail
Languages
French - Native · English - Fluent (C1) · Wolof - Fluent
Interests
Running · Photography
Certifications
Google Analytics (GA4)
Google · 2023
Professional Scrum Product Owner I
Scrum.org · 2022




