A sales resume should read like a territory, not a task list.

These titles can describe overlapping work, but keyword searches treat them as different queries. Put the title used in the vacancy at the top of your resume when it accurately describes your experience.

• Sales Representative
• Business Development Representative
• Account Executive
• Business Development Manager
• Sales Executive
• Account Manager

Name the motion and commercial unit you owned. New business, account growth, transactional sales, and enterprise sales require different evidence.

• New business developmentEssential

  Shows ownership of creating revenue rather than servicing an inherited book.

  Also write: business development · new logo acquisition · hunter sales

• Pipeline managementEssential

  Give pipeline value, coverage, stages, and forecast cadence.

  Also write: sales pipeline · opportunity management · forecasting

• Consultative selling

  Support the phrase with discovery, stakeholder mapping, and a problem-led proposal.

  Also write: solution selling · value selling · SPIN selling

• Lead generation

  Clarify outbound, inbound, partner, event, or referral sources and conversion.

  Also write: prospecting · demand generation · sales development

• Contract negotiation

  State deal range, commercial terms, procurement involvement, and your authority.

  Also write: commercial negotiation · closing

CRM names are exact filters, but activity matters more than access. Show how the system supported qualification, forecasting, and follow-up.

• SalesforceEssential

  Common enterprise filter. Mention opportunity hygiene, dashboards, or forecasting responsibilities.

  Also write: Salesforce CRM · SFDC

• HubSpot CRM

  Common in smaller and growth-stage teams. Connect it to sequences, lifecycle stages, or reporting.

  Also write: HubSpot Sales Hub

• LinkedIn Sales Navigator

  Useful for account research and targeted outbound when paired with an outreach result.

  Also write: Sales Navigator · LinkedIn prospecting

• Outreach

  Name the sales-engagement platform only if you built or operated sequences regularly.

  Also write: Salesloft · Apollo · sequencing

Training supports a sales method, but performance evidence remains the deciding signal.

• MEDDICC

  Relevant to complex B2B qualification when the method was genuinely used in deal reviews.

  Also write: MEDDPICC · MEDPIC

• Challenger Sale

  Useful when connected to insight-led discovery and multi-stakeholder deals.

  Also write: Challenger selling

• Salesforce Certified Associate

  Can support CRM fluency early in a sales-operations-heavy career.

  Also write: Salesforce certification

• CIM qualification

  Relevant where the role combines commercial and marketing responsibilities.

  Also write: Chartered Institute of Marketing

The human shortlist is decided by target performance, deal complexity, commercial judgement, and the ability to retain trust after signature.

• Quota attainmentEssential

  State the target, period, percentage achieved, and whether it was individual or team-based.

  Also write: target achievement · sales target

• Account management

  Show renewals, expansion, retention, or stakeholder coverage rather than generic relationship ownership.

  Also write: key account management · customer growth

• Territory management

  Define geography, segment, account count, and prioritisation method.

  Also write: territory planning · account planning

• Sales forecasting

  Give forecast cadence and accuracy when you owned the number submitted upward.

  Also write: revenue forecast · commit forecast

The figures below are examples. Replace them with your own evidence—the structure is reusable, the content is not.

• Excellent communicator

  A negotiated deal, recovered account, or multi-stakeholder close demonstrates communication more credibly.

• Exceeded expectations

  State quota, attainment, ranking, or growth against a defined baseline.

• A list of every sales methodology

  Keep methods you used and can connect to a deal-review process.

• Pipeline presented as closed revenue

  Label pipeline, bookings, ARR, and recognised revenue accurately.